GirlFit is a CrossFit competition for women, held annually in Korea.

There are Individual and Team portions of the event, with all proceeds going to charity. 

As a female CrossFitter myself, I was happy to partake in this project. 

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I wanted to set the vibe, scale, and professionalism of the entire event with strong graphics.

With any design related to CrossFit, the no.1 goal is always the same--to pump up the energy and get that adrenaline flowing!

 

For events like these, a big chunk of the graphics designed are tailored for social media feed, since many events today are marketed and branded (sometimes even solely) through social media. 

From pre-event marketing, to post-event social media feed, I used consistent colors and themes throughout, creating a flow, and bit by bit branding the event.

Design is a great way to deliver information in an organized manner, in a visually fun and pleasing way!

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I had a lot of fun creating graphics for this project, and was extremely pleased to see how it engaged the athletes and crowd that came to cheer.