Reebok CrossFit Sentinel is the largest CrossFit chain in Asia, with five boxes across Seoul and its vicinity.

Many of the events they hold easily attract hundreds of athletes and spectators. 

Sentinel already had a solid brand image, so all graphics were created to be aligned with its established branding. 

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It was really exciting to work on these projects, because as a CrossFit enthusiast myself, the messages that I was commissioned to deliver were ones that I strongly believed in myself.

I especially enjoyed working on the 'Because' marketing series because I was able to share with their prospective clients, the reasons for why people love this sport, and stick to it year after year. 

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