Korea Throwdown is the largest and most significant of annually held CrossFit competitions in Korea. It also acts as a regional/sectional event with the top winning athletes earning privileges to compete at the final game of Asia Championships. Every year, close to 100 male and female athletes compete at the event which is held over two days, attracting about a thousand spectators. As a CrossFit enthusiast myself, I was extremely excited to be part of the managing team. 

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I wanted to set the vibe, scale, and professionalism of the entire event with strong graphics.

With any design related to CrossFit, the no.1 goal is always the same--to pump up the energy and get that adrenaline flowing!

 

For events like these, a big chunk of the graphics designed are tailored for social media feed, since many events today are marketed and branded (sometimes even solely) through social media. 

From pre-event marketing, to post-event social media feed, I used consistent colors and themes throughout, creating a flow, and bit by bit branding the event.

Design is a great way to deliver information in an organized manner, in a visually fun and pleasing way!

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I had a lot of fun creating graphics for this project, and was extremely pleased to see how it engaged the athletes and crowd that came to cheer.